Edun

Bono has teamed up with his wife, Ali Hewson, and designer Rogan Gregory from Rogan denim to create a new socially conscious fashion line called Edun. Edun is committed to creating casual T’s and jeans that generate jobs in developing countries while acting as a business model that other for-profit companies can follow. The clothes are made from organic materials and the factories are either locally or family owned. We can’t wait to look Bono-cool while still feeling warm and fuzzy that we’re doing our part in the world.
 
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